Family and Friends Day

This year, I refreshed the branding for our company's Family and Friends Day, a celebratory day where employees and their plus ones can enjoy the fruits of their hard work! The event happens yearly, so I created modular and buildable assets so that our stakeholders may play around with them themselves, use them at scale, and for next year's event! To go with the refresh, I made posters, event signages, a hub site template, and a toolkit.

The key visual for this 2025's Family and Friends Day, my stakeholders loved the idea of an individual being a part of something bigger, tying into their messaging "It takes a Village" hence the little people. We used basic shapes to mean they are the building blocks of a village of their making, and to express being in a state of play!

Posters in preparation for the launch.

Event signages. The illustrations were cropped and were mixed and matched to create new imagery for all materials!

The toolkit, the one stop shop for all assets and deliverables. This makes it easier for other designers to play around and create their own templates/posters.

Preview of the hub site template I build for the stakeholders to add their content in and edit however they see fit.

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